The aim of the programme is to train professionals who will have acquired the necessary economic and business knowledge and skills as well as sales and marketing expertise to successfully work in the acquisition, sales and organization of both products and services, while always following market demand. In addition to being able to organise and manage the activities of small and medium- sized businesses graduates will be able to find employment at large international companies. By the end of the programme they will have acquired sufficient knowledge and skills necessary to create, direct, assess and evaluate all types of businesses and departments.

The graduate student of the course will be able to:

• establish and run their own companies;
• carry out and plan decision making processes and techniques of commercial activities;
• understand the processes of consumer behaviour and consumer protection;
• organise and manage the activities of small and medium-sized businesses;
• acquire and/or sell various products and/or services;
• perform in a team as well as individually;
• understand financial planning;
• cooperate with suppliers, partners, service providers as well as with other functional fields within an organisation.