The aim of the programme is to train professionals who will have acquired the necessary economic and business knowledge and skills as well as sales and marketing expertise to successfully work in the acquisition and sales of both products and services, while always following market demand. Not only will they be able to organise and manage the sales activities of small and medium- sized businesses as well as being able to find employment at large international companies. By the end of the programme they will have acquired sufficient knowledge to continue their studies in a Master’s programme.

The graduate student of the course will be able to:

• organise and manage the sales activities of small and medium-sized businesses
• acquire and/or sell various products and/or services
• perform in a team as well as individually
• cooperate with suppliers, partners, service providers as well as with other functional fields within an organisation
• analyse data on advertising, sales promotion and market research; elaborate efficient programmes and supervise their implementation
• analyse and plan commercial processes and strategy
• complete certain logistical tasks
• use commerce and marketing software
• prepare reports and surveys, communicate efficiently both orally and in writing